10-20% + increase in brand engagement on social media platforms when your TV ads that include social media call-to-actions. “Nielsen”
50% + Improvement in the brand recall for the TV campaigns combined with social media “Video Advertising Bureau (VAB)”
12% + Increase in the overall campaign effectiveness complemented by social media content. “Thinkbox
5-10%+ Boosting in the purchase intent when TV ads combined with social media campaigns compared to TV ads alone. “Nielsen”
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