The Impact of Digital Transformation on Marketing in the Marketing and Advertising Industry in Egypt.
Abstract Digital transformation has redefined the global advertising sector, allowing statistics-pushed, agile and consumer centric strategies. Magnifying on the Egyptian advertising market scope the digital transformation has shaped a notable transformative shift that accordingly reshaped organizations models, elevated the client’s expectations & changed the media outputs & the marketing mix. Throughout this paper we will take a close wide-open eye …
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